so curious...!

'The designer duo Van Eijk & Van der Lubbe will be presenting their new label 'Usuals' on Monday, 3 October 2011. Next to familiar products, new designs in particular will be made available to a wide audience under the name USUALS. Whereas unique design products and limited editions have traditionally
been inaccessible to the public at large, USUALS changes all that.'

here a little preview: